Distributors &
Super Stockists
Partnership Program
Become WOTRA's regional distributor with exclusive territory rights. Build and manage a dealer network in your region with complete supply chain support.
Exclusive Territory Rights
Protected territories with guaranteed exclusivity. No competition from other WOTRA distributors.
City Distributor
Distribution rights for a major city (Population: 10L+)
- Single city coverage
- Minimum 50 dealers
- Warehouse: 2000+ sq.ft
District Distributor
Distribution rights for entire district (3-5 cities)
- Complete district coverage
- Minimum 100 dealers
- Warehouse: 3000+ sq.ft
Super Stockist (State)
Super stockist for major regions or small states
- Multi-district coverage
- Supply to sub-distributors
- Warehouse: 5000+ sq.ft
Complete Supply Chain Support
End-to-end support for your distribution business
Stock Planning
Demand forecasting and inventory planning
Warehouse Setup
Complete warehouse design and setup
Logistics Management
Transportation and delivery systems
Dealer Network
Dealer onboarding and management
Payment Collection
Billing and payment collection systems
Warehouse Setup
- Layout design and planning
- Racking systems installation
- Inventory management software
Logistics Support
- Transportation tie-ups
- Route optimization
- Delivery tracking systems
Dealer Network
- Dealer recruitment training
- Sales team management
- Performance monitoring
Credit Facility
- Credit to established dealers
- Payment collection systems
- Bad debt protection
Digital Tools
- Order management app
- Inventory tracking system
- Sales analytics dashboard
Marketing Support
- Local marketing campaigns
- Dealer promotion materials
- Market visit support
Build Your Distribution Network
Multi-tier distribution model for maximum reach
You - The Distributor
Regional distribution hub
Sub-Distributors
City/town level distribution
Wholesalers
Bulk supply to retailers
Direct Retailers
Retail store supply
Dealer Development Program
Premium Dealers
- Minimum order: ₹2L/month
- Credit limit: ₹5L
- Priority delivery
- Extra 2% margin
Standard Dealers
- Minimum order: ₹1L/month
- Credit limit: ₹2L
- Standard delivery
- Regular margins
Basic Dealers
- Minimum order: ₹50K/month
- Cash on delivery
- Weekly delivery
- Basic margins
Investment & Revenue Model
Clear financial projections for your distribution business
Investment Breakdown (District Level)
Security Deposit
₹2,00,000Refundable after 3 years
Initial Stock Purchase
₹8,00,000 - ₹15,00,000Minimum 3-month inventory
Warehouse Setup
₹3,00,000 - ₹8,00,000Rent, racks, equipment
Transportation
₹2,00,000 - ₹5,00,000Vehicle/delivery setup
Working Capital
₹5,00,000 - ₹12,00,000Operational expenses for 3 months
Total Investment Range
District level distribution
3-Year Growth Projection
Months 1-6 (Setup Phase)
₹5-₹10L/month RevenueWarehouse setup, dealer recruitment, market entry
Months 7-12 (Growth Phase)
₹15-₹25L/month RevenueNetwork established, regular orders
Year 2 (Expansion)
₹25-₹40L/month RevenueSub-distributor network, increased dealer count
Year 3 (Maturity)
₹40-₹60L/month RevenueFull territory coverage, multiple product lines
Calculate Your Distribution ROI
Distribution Success Stories
Distributors who built successful networks with WOTRA
Vikram Khanna
District Distributor since 2020
"Started with ₹25L investment in Ghaziabad district. Now have 150+ dealers doing ₹45L monthly business."
Rajesh Singh
City Distributor since 2021
"From small retailer to distributor. WOTRA's credit system helped me build trust with dealers quickly."
Priya Sharma
Super Stockist since 2019
"Covering 3 districts in Gujarat. Started with ₹40L, now supplying to 5 sub-distributors and 200+ retailers."
WOTRA Distribution Network
One of India's fastest growing distribution networks
Simple 4-Step Process
Start your distribution business in 30 days
Territory Selection
Choose available territory and submit application
Documentation & Agreement
Submit documents and sign distributor agreement
Training & Setup
7-day intensive training and warehouse setup
Stock & Launch
Receive first stock and start operations
Eligibility Criteria & Requirements
Mandatory Requirements
-
Warehouse Facility
Minimum 2000 sq.ft covered warehouse
-
Transportation Capability
Own vehicle or reliable transport arrangements
-
Sales Team
Minimum 2 sales persons
-
Financial Capability
Minimum ₹10L investment capacity
Preferred Qualifications
-
Distribution Experience
2+ years in FMCG distribution
-
Existing Network
Existing dealer/retailer relationships
-
Market Knowledge
Good understanding of local market
-
Business Registration
Registered company/proprietorship
Apply for Distribution Partnership
Start building your distribution empire today
Distribution Partnership FAQ
Common questions about distribution business
What is the difference between distributor and super stockist?
Distributor: Typically covers a city or district, supplies directly to retailers.
Super Stockist: Covers larger area (multiple districts), supplies to sub-distributors, maintains larger inventory, gets better margins but higher investment requirement.
How is territory protection guaranteed?
We provide exclusive territory rights through legal agreement. No other WOTRA distributor will be appointed in your designated territory. We also provide radius protection (minimum 5km from your warehouse) to prevent market overlap.
What support do you provide for dealer development?
Complete dealer development support including: Dealer recruitment training, sales team training, credit management systems, promotional materials, local marketing campaigns, and regular market visits by our team.
What is the minimum performance commitment?
Minimum quarterly sales targets based on territory potential: City Distributor - ₹25L/quarter, District Distributor - ₹50L/quarter, Super Stockist - ₹1Cr/quarter. Targets are agreed upon during agreement signing based on market potential.
How does the credit system work for dealers?
We recommend credit limits based on dealer credibility: Premium dealers (₹5L limit), Standard dealers (₹2L limit). We provide credit management training and optional credit insurance. You can set your own credit policies within our guidelines.
Can I distribute other products alongside WOTRA?
Yes, you can distribute other non-competing products. However, we require WOTRA to be your primary cleaning solutions brand. You cannot distribute competing cleaning products from other brands.
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