Wholesaler to
Supermarkets & Malls
Partnership Program
Become WOTRA's official wholesaler supplying premium cleaning solutions to supermarkets, malls, and retail chains. Enjoy bulk orders, credit facilities, and high margins.
Supply to Multiple Retail Segments
Diversify your wholesale business across different retail formats
Supermarkets
Supply to local and chain supermarkets
- Minimum order: ₹1L
- Credit: 30 days
- Margin: 22-25%
Shopping Malls
Supply to mall management and stores
- Minimum order: ₹2L
- Credit: 45 days
- Margin: 25-30%
Retail Chains
Supply to multi-store retail chains
- Minimum order: ₹5L
- Credit: 60 days
- Margin: 20-22%
Department Stores
Supply to large format department stores
- Minimum order: ₹3L
- Credit: 30 days
- Margin: 22-25%
Potential Client Portfolio
Complete Supply Process
Streamlined process for wholesale business success
Client Acquisition
Approach and onboard retail clients
Order Processing
Bulk order placement and processing
Delivery & Logistics
Timely delivery to retail locations
Shelf Placement
Product display and merchandising
Payment Collection
Credit period and payment follow-up
Client Introduction
- Retail chain introductions
- Meeting coordination
- Negotiation support
Credit Facility
- Credit to you: 30 days
- Credit management training
- Payment collection support
Promotional Support
- In-store promotions
- Display materials
- Bulk discount schemes
Logistics Support
- Delivery coordination
- Route optimization
- Warehousing assistance
Billing Systems
- Professional invoices
- GST billing support
- Payment tracking
Account Management
- Dedicated account manager
- Regular business reviews
- Problem resolution
Credit Facility & Financials
Flexible credit options for your wholesale business
Credit from WOTRA
30 days credit on all your purchases from us
- No interest for 30 days
- Credit limit: ₹10-₹50L
- Based on business volume
Extended Credit
60 days credit for established partners
- 60 days payment time
- Credit limit: ₹25-₹1Cr
- For 6+ months partners
Credit Insurance
Optional credit insurance for retail clients
- Protect against bad debts
- Covers up to 80% of loss
- Premium: 0.5-1% of invoice
Typical Order Sizes
Investment & Revenue Model
Clear financial plan for your wholesale business
Investment Breakdown (City Level)
Security Deposit
₹1,00,000Refundable after 2 years
Initial Stock Purchase
₹3,00,000 - ₹8,00,000Minimum 2-month inventory
Warehouse/Godown
₹1,00,000 - ₹3,00,000Rent, racks, basic setup
Transportation
₹50,000 - ₹2,00,000Delivery vehicle/arrangements
Working Capital
₹2,00,000 - ₹10,00,000Credit to retailers, expenses
Total Investment Range
City level wholesale business
3-Year Growth Projection
Months 1-3 (Startup)
₹3-₹5L/month RevenueInitial clients, market entry
Months 4-6 (Growth)
₹8-₹12L/month RevenueMore supermarkets, mall tie-ups
Months 7-12 (Expansion)
₹15-₹25L/month RevenueRetail chain contracts, bulk orders
Year 2 (Stabilization)
₹25-₹40L/month RevenueMultiple retail segments, regular orders
Year 3 (Maturity)
₹40-₹60L/month RevenueEstablished in all retail segments
Calculate Your Wholesale ROI
Wholesale Success Stories
Wholesalers who built successful retail supply businesses
Anil Kumar
Wholesale Partner since 2020
"Started with 5 supermarkets in Bangalore. Now supplying to 3 malls and 25+ retail stores with ₹35L monthly business."
Priya Sharma
Wholesale Partner since 2021
"WOTRA's credit facility helped me get mall contracts. Now exclusive supplier to 2 major malls in Pune."
Rajesh Singh
Wholesale Partner since 2019
"From small retailer to wholesale supplier. Now supplying to 3 retail chains across Delhi NCR with ₹50L monthly turnover."
WOTRA Wholesale Network
Leading supplier to retail sector across India
Simple 4-Step Process
Start your wholesale business in 15 days
Application & Approval
Submit application, get approval in 24 hours
Training & Setup
3-day training, business setup assistance
Initial Stock & Launch
Receive first stock, start operations
Client Acquisition
Start supplying to retail clients
Eligibility Criteria & Requirements
Basic Requirements
-
Storage Facility
Minimum 1000 sq.ft godown/warehouse
-
Delivery Capability
Own vehicle or reliable delivery arrangements
-
Sales Capability
Ability to approach and negotiate with retailers
-
Financial Capability
Minimum ₹5L investment capacity
Preferred Qualifications
-
Retail Connections
Existing relationships with supermarkets/malls
-
B2B Sales Experience
1+ years in B2B sales or wholesale
-
Business Registration
Registered company/proprietorship
-
Urban Location
Based in city with multiple retail outlets
Apply for Wholesale Partnership
Start your retail supply business today
Wholesale Partnership FAQ
Common questions about wholesale business
What are the typical payment terms with retail clients?
Typical payment terms vary by retail segment: Supermarkets (30 days), Shopping Malls (45 days), Retail Chains (60 days). We provide 30 days credit to you, so you have time to collect from your clients.
How do I approach supermarkets and malls?
We provide complete sales training including: Approaching purchase managers, preparing proposals, negotiating terms, handling objections. We also provide introduction letters and support for initial meetings.
What happens if a retail client delays payment?
We provide credit management training including: Payment follow-up systems, escalation processes, relationship management. Optional credit insurance can cover 80% of losses. We also help with legal notices if needed.
Can I supply to multiple types of retail outlets?
Absolutely! We recommend starting with supermarkets (easier entry) and expanding to malls and chains. Most successful wholesalers supply to 2-3 retail segments for diversification and stability.
What margins can I expect?
Margins vary by segment: Supermarkets (20-22%), Shopping Malls (25-30%), Retail Chains (20-22%), Department Stores (22-25%). Higher volume clients typically have slightly lower margins but better payment security.
Do I need a company registration?
While not mandatory initially, we recommend registering as a proprietorship or private limited company. Most retail chains require company registration for billing. We can guide you through the registration process.
Need wholesale advice?
Talk to our wholesale experts
